• International celebrity chef endorses new slot
• 5-reel, 3-row slot based on his Hell’s Kitchen show
• Ramsay’s famous glaring stare is the scatter symbol
• Slot expected to cook up profits for NetEnt

Software developer NetEnt has released a new slot endorsed by fiery celebrity chef Gordon Ramsey.

The new game, Gordon Ramsay Hell’s Kitchen, is named after the celebrity chefs top reality show, which is about to start its 20^th season in the United States.

He shot to fame, operating successful restaurants worldwide and gaining 16 Michelin Stars in the process. Hell’s Kitchen began in the UK and is now shown globally.

The 5-reel, 3-row video slot game serves up the TV show’s edgy nature, featuring flying knives, pots and plates in the appropriately-named Ramsay’s Wilds feature.

Ramsay’s glaring stare

Land three of those famous Ramsay glaring stare scatter symbols to activate the Team Challenge Free Spins, where things get even more exciting. Two areas represent a classic Hell’s Kitchen style cooking contest between red and blue teams, featuring commentary from the man himself. Choose a side to see if your team wins!

If you guess correctly, you reach the Gordon’s Bonus Game feature, where multipliers and random prizes are hidden behind Hell’s Kitchen menus. You could win huge prizes if you pick winning menus and multipliers before three losing picks end the round.

Todd Haushalter, chief product officer at Evolution, which owns NetEnt, said: “This is a genuinely fun game that is rich with bonus features that are not found in any other slot.

“We pride ourselves on bringing new playing mechanics to the industry. The team did an amazing job with this game, and they did a brilliant job capturing the essence of Chef Ramsay and Hell’s Kitchen. I am sure players are going to love it.”

The relationship with Ramsay was inked by his licensing agent. Global merchandising services licensing manager Jens Drinkwater said: “NetEnt’s reputation as a leader in creating branded entertainment products was a determining factor in working with them for the Gordon Ramsay Hell’s Kitchen™ video slot.

“We are proud of the game and are sure fans of the show will love it.”

Going vegan?

Many big-name online casinos will likely snap up the new slot game and add it to their catalogues.

Ramsay, 54, recently shocked fans by releasing an Instagram video claiming he was going vegan. He then admitted it was for lunch only.