ESA Gaming jumps on iSoftBet platform
- Mobile EasySwipe titles include Goal Mine and Fruit Staxx
- iSoftBet GAP platform now has over 8,000 games
- Platform gives brands fast access to regulated markets
- ESA will benefit from iSoftBet’s player engagement tools
The EasySwipe titles of innovative game provider ESA Gaming have joined content aggregator iSoftBet’s GAP platform.
iSoftBet’s partners globally can now utilise ESA’s growing selection of EasySwipe titles, which include Goal Mine and Fruit Staxx.
As the name suggests, the ESA EasySwipe titles are developed especially for mobile and tablet play, using HTML5 coding for an exceptional user experience. They are especially popular with sportsbooks looking for a casino slots bolt-on because they are just one swipe away from the sportsbook itself.
8,000 games available
iSoftBet’s Game Aggregation Platform (GAP) now includes over 8,000 games for operating partners to access from more than 70 of the world’s leading software suppliers. There is also 150 proprietary iSoftBet slot and table games in the mix, including Aztec Gold Extra Gold Megaways and the recently-launched and successful Super Reel: Spin It Hot.
By joining the GAP platform, national and international brands can seamlessly access the latest regulated markets via a single integration. With one back office, operators can implement bonuses and related CRM activity.
The platform also benefits suppliers, and now ESA Gaming will grow with iSoftBet’s portfolio of player engagement and gamification tools like iNgame.
The new partnership was welcomed today by the management of both companies.
Zorica Smallwood, Director at ESA Gaming, said: “Our EasySwipe™ portfolio occupies a unique niche in the market as a true cross-sell tool for sportsbook and casino players and its popularity continues to see it expand its presence across the globe.
“iSoftBet’s GAP offering is one the leading aggregation platforms in the industry and we’re thrilled to be able to reach more operators than ever before through this partnership.”
Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “Our GAP network has been hugely successful providing leading operators with a comprehensive and diverse range of content and engagement solutions to suit every need.
“Adding ESA Gaming’s content to the platform will add an entirely new dynamic for our customers, and with a mobile-first experience it aligns nicely with our ever-growing GAP offering.”